Baskin-Robbins
Creative Direction, Branding, Photo Direction, Print Design, POP, Email, Website, Mobile App
Get ready for a delightful treat! Baskin Robbins introduces distinctive ice cream flavors every month. For four years I led the creative development of both print and digital content for Baskin-Robbins. Starting with the photography, we create a concept that presents each flavor in an enticing and upscale way, highlighting the imperfect charm of real premium ice cream, beverages, and cakes.
This national photography is featured at the store level as essential Point of Purchase (POP) elements. Myself and my team of desgners and copywriters would also craft the website, mobile app and emails on a monthly cadence to promote the newest flavor treats, beverages, custom cakes and promotions.
Before
After
Email Redesign
When we were awarded control of the digital content, my team immediately got to work updating the look of the email channel. The previous compositions were dated and needed to be better optimized. After a full analysis, we introduced a new email standard with several UX improvements.
- More efficient header
- The hero image better linked to the headline
- Hero copy and image integrated into a scannable section
- Buttons made standard 40px minimum
- Secondary promos can break out of the grid
- More vibrant and less static all around
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