BR Scoops

Baskin-Robbins

Creative Direction, Branding, Photo Direction, Print Design, POP, Email, Website, Mobile App

Get ready for a delightful treat! Baskin Robbins  introduces distinctive ice cream flavors every month. With each flavor, we create a concept that presents it in an enticing and upscale way, highlighting the imperfect charm of real premium ice cream, beverages, and cakes.

This national photography are dedicated to showcasing the Flavor of the Month, delectable cakes and irresistible beverages. Each image narrates a flavorful story designed to tempt you into indulging in a tasty treat. Featured here as essential Point of Purchase (POP) elements, find their way into every print and digital channel.

BR Storefront

Before

Before

After

After

Email Redesign

When we took over the digital business the first thing we noted was the emails could use a refresh. The template was a bit static and had some outdated design elements. After a full analysis, we introduced a new email standard. Here are a few of the improvements.

  • More efficient header
  • The hero image better linked to the headline
  • Hero copy and image integrated into a scannable section
  • Buttons made standard 40px minimum
  • Secondary promos can break out of the grid
  • More vibrant and less static all around
Cappy email

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Love For Chocolate
Milkshake
Ice Cream Banner
BR Storefront
Cappy Blast
Apple Pie
Mango email
FOM email

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Triple Mango
Triple Mango Freeze
Surprise Party FOM
Candy Crackle FOM
Non Dairy Single
Cookie Cakes
Holiday Scoops
Ice Cream Tacos
Del Fuego
Moms Making Cookies
Holiday Cakes