Dustin Poirier + Samsung Galaxy
Creative Direction, Director, Set Design, Styling, Storyboards
Dustin Poirier is one of the top-ranked lightweight fighters in the UFC. He partners with Samsung as one of its content creators on #TeamGalaxy. I was tasked with conceiving and executing a video segment for engagement on his IG reel and Tik Tok. Parameters were that it shows the S23 Ultras camera features, revolve around fighting in some way and be shot on device in under 4 hours at the Samsung Galaxy Creator Collective.
The solution was a “fight science” concept where we used the Galaxy S23’s camera features to measure Dustin’s speed on several different punches. This highlights the resolution, frame rate, slow-motion and low-light features. We broke down each punch frame by frame, calculated the distance and then used ChatGPT to give us the velocity rating. Voice-over and graphics helped to tie the story together and made for an outstanding engagement piece over his social media channels.
