Baskin-Robbins 2019

Creative Direction, Branding, Photo Direction, Print, POP, Email, Web

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Samples of national photography used in store and online to promote ice cream flavor of the month, cakes and beverages. All photography follows the brand initiative of upscale, editorial-style with an emphasis on premium quality. Over the course of the year we moved away from overly propped shots and into more graphic and clean layouts.  

Mudslide email
cakes email
Non Dairy Single
Cappy Blast email
Holiday Cakes email
Holiday Scoops
website sample