Baskin-Robbins 2020

Creative Direction, Branding, Photo Direction, Print Design, POP, Email, Website,

Cappy email

Samples of creative used for email, in-store, online and in the BR app to promote ice cream flavor of the month, cakes and beverages. All photography follows the brand initiative of upscale, real product with an emphasis on appetite appeal. 

Easter Bunny Cake
Salted Honeycomb FOM
Mothers Day Cake
Triple Mango
Triple Mango Freeze
Mango email
FOM email
Surprise Party FOM
Candy Crackle FOM
Date Night FOM
Christmas Tree Cake
Winter White Chocolate FOM