JCP Salon

“These are the best Illustrations in the industry”

Nick Stenson – Artistic Director for JCPenney Salon

JCPenney’s annual Salon Book provide their stylists a step-by-step guide to cut, color and style new hairstyles. These technical illustrations are used to walk through the steps in a clear manner and keep the design aesthetic consistent.

By taking these over in-house, this saved JCPenney 70k per year and moved them from analog to digital format.