“These are the best Illustrations in the industry”

Nick Stenson – Artistic Director for JCPenney Salon

JCPenney’s annual Salon Book provide their stylists a step-by-step guide to cut, color and style new hairstyles. These technical illustrations are used to walk through the steps in a clear manner and keep the design aesthetic consistent.

Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration
Salon Illustration

By taking these over in-house, this saved JCPenney 70k per year and moved them from analog to digital format.

Salon Guide
Salon Guide
Salon Guide