Rent-A-Center
Photo Direction, Branding, Print, Motion, Storyboards, UX/UI
Samples of photography art direction, promotional emails, print insert execution and video direction. This represented a shift in creative execution for RAC. Most photography was shot for specific channels rather than previously being vendor supplied. This resulted in better consistency in the images and allowed for more tailored layouts and compositions. Emails were mobile and animation focused. Video was implemented for online content.
