Rent-A-Center
Photo Direction, Branding, Print, Motion, Storyboards, UX/UI
Samples of photography art direction, promotional emails, print insert execution and video direction. This represented a shift in creative execution for RAC. Most photography was shot for specific channels rather than previously being vendor supplied. This resulted in better consistency in the images and allowed for more tailored layouts and compositions. Emails were mobile and animation focused. Video was implemented for online content.
Ideated and provided art direction for this video as part of the “Magic Happens Here” holiday campaign. Our main goal was to showcase how RAC (Rent-A-Center) can support its customers in obtaining holiday items easily. Through heartfelt customer stories, we brought to light the real challenges they face during the holiday season and demonstrated how RAC can step in to make their celebrations more joyful and stress-free for their families.
