Samsung 2021
Creative Direction, Art Direction, Producer, Retouching
BTS
Bangtan Boys (BTS) have a partnership with Samsung. When they sold out four consecutive shows at SoFi Stadium, the Samsung Mobile Experience Rovers were sent to LA for the week long event. As thousands of fans gathered around the stadium starting at 9 am every day, we captured fan interactions with the rover team and devices.
Meet Chase
Better known online as “yo_boy_Roy,” a prominent esports streamer with an impressive following of over 500k devoted fans and is one of the Samsung influencer team. As a content creator in the gaming community, he holds a significant position in the esports world. In this three part series, we showcase how Chase seamlessly incorporates the Samsung Galaxy ecosystem into his daily streaming and interactions with his loyal community. These were shared on both his and Samsungs IG Reels and Tik Tok.
Samsung Experience Store
With the introduction of new technology at the Samsung Experience Stores, their supporting visuals needed a refresh. Excited about this opportunity, our team visited the two stores in California, ready to capture the essence of the updated spaces. Our aim was to showcase the stores’ modern interiors, inviting exteriors, and engaging customer interactions. Inside the stores, we focused on highlighting innovative tech and open floorplans and how those combine into the experience between customers and tech.
