(01) About
Client
Samsung Galaxy Z Series
Creative Direction • Branding • Photo Direction • Illustration • Cinemagraphs • Retouching
One category. Two points of view.
Samsung’s Galaxy Z Flip and Z Fold are designed to stand apart. But in a retail environment, their most compelling features need to be understood in seconds. A premium retail content system brought each device’s personality to life through short-form video, photography, cinemagraphs, illustration, and retail-mode UI.
The Galaxy Z series isn’t built for one kind of customer.
Galaxy Z Flip was given a vibrant, fashion-forward visual world designed to connect with a younger, Gen Z audience. Galaxy Z Fold received a more considered, aspirational setting—one that reflected productivity, creativity, and the pace of professional life.
(02) Retail Experience
Built to catch attention. Designed to hold it.
Samsung’s Galaxy Z Flip and Z Fold are designed to stand apart. But in a retail environment, their most compelling features need to be understood in seconds. A premium retail content system brought each device’s personality to life through short-form video, photography, cinemagraphs, illustration, and retail-mode UI.
The Galaxy Z series isn’t built for one kind of customer.
Galaxy Z Flip was given a vibrant, fashion-forward visual world designed to connect with a younger, Gen Z audience. Galaxy Z Fold received a more considered, aspirational setting—one that reflected productivity, creativity, and the pace of professional life.
Behind The Scenes
Galaxy Z4 Series Launch
Behind The Scenes
