(01) About
Client
Samsung Galaxy
Creative Direction • Social • Photo Direction • Print Design • Infographics
Turning creator content into Galaxy moments.
Samsung’s Galaxy Creator Collective brought together #TeamGalaxy creators to show what the Samsung ecosystem could do in the hands of people who already know how to hold an audience.
Content needed to feel native to social, authentic to each creator, and clear about the product. Short-form content was developed for Instagram Reels and TikTok, placing Samsung devices naturally within the worlds of athletes, streamers, and creators.
(02) Fight Science
Putting Galaxy S23 Ultra in fighting shape.
UFC lightweight contender Dustin Poirier partnered with Samsung as part of #TeamGalaxy. The assignment: create a social-first video segment that showcased the Galaxy S23 Ultra camera, featured Poirier in action, and was shot entirely on the device.
The production had less than four hours at the Samsung Galaxy Creator Collective to make it happen.
A tightly planned concept, storyboards, set design, and styling turned that compressed window into dynamic content built for Reels and TikTok. Bringing the intensity of fight training together with the power of Galaxy’s camera.
(03) Samsung Live: Earth Day
Taking Galaxy outside.
For an Earth Day edition of the weekly Samsung Live show, the studio moved to a local ropes course. The setting gave the hosts a chance to get outside, take on a new challenge, and put Samsung’s flagship Galaxy phones to work along the way.
Location scouting, shot planning, camera coordination, crew direction, and drone footage helped shape the production across the course. Much of the footage was captured on-device, turning the talent’s experience on the ropes into an authentic demonstration of Galaxy camera capability.
A live-production challenge designed to show what the phones could do beyond the studio.
(04) BTS
Capturing fandom at full volume.
When Bangtan Boys sold out four consecutive shows at SoFi Stadium, Samsung Mobile Experience Rovers traveled to Los Angeles for the weeklong event.
As fans gathered outside the stadium from early morning onward, social-first footage captured their interactions with the Rover team and Samsung devices. The content brought the energy, anticipation, and scale of the event to Samsung’s social channels and online Samsung Live segments.
A fan experience made to travel far beyond the stadium.
(05) Meet Chase
A day in the life of a streamer.
For esports creator Chase, better known as yo_boy_Roy, the focus shifted from the gym to the stream.
A three-part social series followed the ways Galaxy devices support his daily content creation and his connection with a community of more than 500,000 fans. The work brought the broader Galaxy ecosystem into an environment where technology is already central to the experience.
Not a product demo. A creator’s world, made more connected.
(06) SGCC Patch
Giving a live event something to wear.
The Samsung Galaxy Creator Collective is a multi-day, 24-hour livestream event dedicated to helping creators sharpen their craft.
An illustrated SGCC patch gave the event a physical identity, embroidered onto denim jackets for participating creators. The design extended beyond the fabric through a Snapchat AR animation, adding an unexpected digital layer to a tangible event keepsake.
A badge for the creators shaping what comes next.
