MDLab’s work moves across disciplines, technologies, and formats. The identity needed to convey exploration, innovation, and craft without becoming overly complex.

The resulting mark draws from the dimensional logic of a Tesseract and the modularity of a Rubik’s Cube. Precise shadows across alternating planes create a minimal collection of cubes that feels more dimensional than outlined. The logo’s shifting geometry gives the identity a subtle optical illusion, creating depth through shape and shadow rather than decoration.



A modern geometric sans serif, Lufga, completed the system. Its low contrast and generous x-height give the typography a clear, functional quality—equally suited to bold display moments and everyday studio communications.