Samsung Galaxy S23 Retail Launch
Creative Direction, Photography Direction, Art Department
A joint photo and video production crafted to bring Galaxy S23’s hero features to life across retail mode, a features microsite, and in‑store POP.
Our visual language emphasized:
Vivid display and power for gaming: crisp screen resolution and next‑gen processor performance showcased through high‑energy, gameplay-inspired compositions. Pro‑grade camera in any light: detailed, true-to-life imagery with dedicated low‑light scenarios to demonstrate Nightography. Built-for-life durability: water and dust resistance expressed through kinetic, element-driven setups. Precision and creativity with S Pen: close-up, tactile shots highlighting control, note‑taking, and creative workflows.
Galaxy S22 Series Launch
A joint video and photo production to market new features for the Samsung Galaxy S22. I had control over the photography aspect and also contributed to conceptualizing all the still and video scenes, prop selection, and set direction. We carefully curated props and set designs to highlight the device’s capabilities, resulting in captivating visuals for the marketing campaign.
