(01) About
Client
Baskin-Robbins
Creative Direction • Branding • Photo Direction • Print Design • POP · Email · Website · Mobile App
Designed to let every flavor have its moment.
For the the creative development of Baskin-Robbins’ national monthly marketing, every month began with the product.
We developed the visual concept, directed photography, and created a flexible campaign system that could bring each new flavor to life across national point-of-purchase, email, web, and the Baskin-Robbins mobile app.
The work embraced the real character of premium ice cream: rich scoops, imperfect swirls, melting edges, and over-the-top toppings. Elevated enough to feel craveable. Playful enough to feel unmistakably Baskin-Robbins.
(02) Email Before & After
A better email experience, by design.
As Baskin-Robbins’ digital content evolved, the email channel needed more than a visual refresh. It needed a clearer, more responsive way to sell.
The redesigned system centered on stronger, product-first storytelling and a more intuitive user experience:
- A more efficient header
- Hero imagery that worked directly with the headline
- Copy and imagery designed for faster scanning
- Standardized, mobile-friendly CTAs
- A flexible grid that gave secondary promotions room to stand out
- A brighter, more dynamic visual language
The result was more modern email experience that made it easier to discover new tasty treats.
(03) 31 Flavors
Keeping the craving fresh, month after month.
For Baskin-Robbins’ national monthly marketing, every campaign began with the product.
Visual concepts, photography direction, and a flexible campaign system brought each new flavor to life across national point-of-purchase, email, web, and the Baskin-Robbins mobile app.
The work embraced the real character of premium ice cream: rich scoops, imperfect swirls, melting edges, and over-the-top toppings. Elevated enough to feel craveable. Playful enough to feel unmistakably Baskin-Robbins.
